Joel Johnson Reflecting on 20 Years in Business

Another thing that bothered me was all the older guys doing the same job I was doing being, “fresh” on the roof. Picking up trash is not what I wanted to do for the rest of my life. So, I decided to find a way to get “off the roof” to learn how to lead and move up in the roofing business.

In 1994, I was promoted to technical representative where I inspected roofs and helped the salesmen put together estimates of what was needed – repairs, replacement, or a little of both. I continued this journey until 2001 when my wife, Veronica, and I decided that I needed to quit my job and become my own boss.

I bought a truck on credit and we formed our own company. We had no idea what we were getting into. But we knew what we wanted to do. My main focus was to be a “roof leak detective,” the Magnum P.I. of roofing without the Ferrari… plus, I wasn’t that tall either!

Having finally gotten off the roof after 30 years, I want to make it an easier and a quicker transition for new people getting into the business to find their “why” and live a long, happy life. You can learn the business, be very productive for a time and then train others on how to do what you’re doing. This way, everybody makes a little money and builds loyal customers.

Working smarter, not harder, and sharing the knowledge is the future. We continue to hone the idea and processes as we hire more people and expand into new locations.

Owner/President – P.I. Roofing